Thrifty

Copywriter

About Us:

We are a dynamic digital marketing firm specializing in B2B financial services. Our clients include accountants, CFOs, financial consultants, and other professionals in the financial sector. We focus on delivering high-impact marketing strategies that drive growth, increase lead generation, and boost ROI for our clients. We are looking for a talented Meta Ads Expert to join our team and help us achieve exceptional results for our clients.

Job Summary:

As a Copywriter, you will be responsible for developing clear, compelling, and creative content that resonates with our clients' target audiences. You will work closely with our marketing and design teams to create various types of content, including website copy, email campaigns, social media posts, ad copy, and more. Your ability to understand complex financial concepts and translate them into easily digestible and engaging language will be key to your success in this role.

Key Responsibilities:

  • Write clear, persuasive, and engaging copy for a variety of marketing materials, including websites, landing pages, email campaigns, social media, and paid advertisements.

  • Collaborate with the marketing team to develop content strategies that align with client goals and brand guidelines.

  • Conduct research on industry-related topics to ensure accuracy and relevance in content.

  • Edit and proofread copy to ensure it is free of errors and adheres to brand voice and tone guidelines.

  • Develop messaging that effectively communicates the unique value propositions of our clients' services.

  • Work on multiple projects simultaneously, ensuring all deadlines are met and deliverables are of high quality.

  • Stay updated on industry trends, marketing best practices, and emerging content formats.

  • Participate in brainstorming sessions and contribute creative ideas to support marketing campaigns.

Qualifications:

  • Proven experience as a Copywriter in a digital marketing or agency environment, preferably with a focus on B2B or financial services.

  • Exceptional writing, editing, and proofreading skills with a keen eye for detail.

  • Ability to write in different styles and tones depending on the audience and platform.

  • Excellent research skills and the ability to grasp complex financial concepts quickly.

  • Strong collaboration and communication skills, with the ability to work effectively in a team environment.

  • Ability to manage time effectively and work on multiple projects with tight deadlines.

  • Knowledge of B2B marketing and the financial services industry is a plus.

  • Bachelor's degree in English, Journalism, Marketing, Communications, or a related field is preferred.

Benefits

  • Competitive salary and performance-based bonuses.

  • Flexible working hours and remote work options.

  • Opportunity to work with a diverse and talented team.

  • Professional development opportunities and ongoing training.

  • Access to the latest video editing tools and technologies.

Core Values

  • Smart - innovative, creative, data-driven

  • Win-centric

  • Solution Focused

  • Growth Minded

  • Positivity