We are a dynamic digital marketing firm specializing in B2B financial services. Our clients include accountants, CFOs, financial consultants, and other professionals in the financial sector. We focus on delivering high-impact marketing strategies that drive growth, increase lead generation, and boost ROI for our clients. We are looking for a talented Meta Ads Expert to join our team and help us achieve exceptional results for our clients.
As a Meta Ads Expert, you will be responsible for creating, managing, and optimizing Meta (formerly Facebook) advertising campaigns for our B2B financial services clients. You will work closely with our strategy, creative, and analytics teams to ensure campaigns are aligned with client goals, deliver measurable results, and maximize performance. Your expertise in the Meta Ads platform and understanding of the B2B financial services landscape will be key to driving success.
Develop and execute Meta Ads strategies tailored to the unique needs of B2B financial services clients.
Create and manage Meta Ads campaigns, including setting up audiences, crafting compelling ad copy, designing - creatives, and tracking performance.
Conduct in-depth audience research to identify and target key demographics within the B2B financial services industry.
Monitor and optimize campaigns to ensure optimal performance, including A/B testing, budget allocation, and bid management.
Analyze campaign data and provide insights and recommendations to improve performance and achieve client objectives.
Collaborate with the creative team to develop engaging ad creatives that resonate with target audiences.
Stay up-to-date with the latest trends and best practices in Meta advertising and the financial services industry.
Prepare detailed reports and presentations for clients, highlighting key metrics, insights, and recommendations.
Proven experience as a Meta Ads Specialist or similar role, preferably in a digital marketing agency.
Strong knowledge of the Meta Ads platform and advertising policies.
Experience managing advertising budgets and optimizing for KPIs in a B2B context.
Excellent analytical skills with the ability to interpret complex data and generate actionable insights.
Strong understanding of the B2B financial services industry and the ability to tailor campaigns to meet client needs.
Exceptional written and verbal communication skills.
Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
Certification in Meta Ads or related digital marketing certifications is a plus.
Competitive salary and performance-based bonuses.
Flexible working hours and remote work options.
Opportunity to work with a diverse and talented team.
Professional development opportunities and ongoing training.
Access to the latest marketing tools and technologies.
Smart - innovative, creative, data-driven
Win-centric
Solution Focused
Growth Minded
Positivity